Weber Shandwick Promotes Four Centuries of Dutch-Japanese Trade

Monday, October 05, 2009 TOKYO, 5 October 2009 – The Holland Business Promotion Office (HBPO) has awarded its PR brief to Weber Shandwick Japan for its observance of the 400-year anniversary of Japan-Holland Trade.

Weber Shandwick is responsible for the planning, implementation and coordination of an HBPO mission, which will visit Japan to mark the historic occasion. In addition to carrying out press duties and communications support for the mission, the dedicated destination marketing division of Weber Shandwick’s Tokyo office will coordinate business seminars and expert gathering for the delegation.

“Japan and Holland maintain one of the most productive and long-standing commercial relations, with the first trade permit being issued in 1609,” said Akihiko Kubo, president and CEO of Weber Shandwick Japan. “This anniversary provides HBPO the opportunity to remind those in the market of both the legacy and the potential of Dutch-Japanese trade.”

In 2009, Weber Shandwick Japan, celebrated its heritage of 50 years in Japan. Established in 1959 as International Public Relations Co. Ltd., Weber Shandwick has maintained its market-leading status.

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 77 markets around the world. The firm’s success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. Weber Shandwick was recognized as PRWeek’s 2009 Global Agency Report Card Gold Medal Winner, named Global Agency of the Year by The Holmes Report and Large PR Firm of the Year by PR News in 2008. The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for a lifestyles educational campaign in India. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.