Friday, September 25, 2009
SHANGHAI, China, September 25, 2009 – Italy-based fashion brand, ASOBIO, recently appointed Weber Shandwick Shanghai to support the launch of its flagship store opening in China. Weber Shandwick has been charged with handling media relations and generating buzz in the Shanghai fashion scene.
“We are looking forward to applying our fashion expertise to build a strong reputation for ASOBIO domestically,” said Adrian Peh, vice president at Weber Shandwick Shanghai. “Shanghai is the center of China’s fashion scene, so this is the right place to start. And ASOBIO is an already well-established brand that will certainly shake up the market.”
Debuting with the theme, “Lifestyle is an Attitude,” ASOBIO is a fresh, dynamic, and progressive fashion brand that aims to keep up with world-acclaimed fashion labels including Zara, Topshop and H&M. This flagship store in Shanghai marks the first phase of ASOBIO’s brand expansion plan in China.
“By creating a dazzling elegance of modern life aesthetics, ASOBIO strives to lead the fashion world into a new perspective of urbanism, and we wanted to team with a PR agency to help us build up brand awareness and establish solid relations with key fashion media across China,” said Marco Pagani, brand director of ASOBIO. “We are truly impressed with the integrated and strategic media plan Weber Shandwick has presented as well as their strong media relations.”
About Weber ShandwickWeber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by
The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by
Advertising Age, Large PR Agency of the Year by
Bulldog Reporter, a Digital Firm of the Year by
PR News, and Top Corporate Responsibility Advisory Firm by
CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world
. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.