Weber Shandwick Tapped By Blue Cross of Idaho To Launch New Web-Based Health and Wellness Program

Tuesday, April 08, 2008 BLOOMINGTON, Minn., April 8, 2008 – The Minneapolis-St. Paul office of Weber Shandwick has been tapped by Blue Cross of Idaho to help launch its new Web-based health and well-being program, Well Connected. The new program provides members with various personal health tools including a cost of care estimate, coverage advisor to compare plans and coverage, as well as an interactive personal health assessment tool that provides members with personalized recommendations on leading a healthier lifestyle.

Weber Shandwick will develop targeted communication materials for Blue Cross’s key audiences to help promote the new program and drive participation among members and employers. The package of supporting materials includes an array of tools for salespeople and a program introduction kit for human resources personnel to help implement the program, which includes posters, brochures and best practices.

"We're proud to help Blue Cross of Idaho launch this important new initiative," said Sara Gavin, president of Weber Shandwick's Minneapolis-St. Paul office. “With the rising costs of health care, we strongly believe in the work that Blue Cross is doing to empower people to take charge of their health.”

Blue Cross of Idaho is a leader in delivering innovative health care products, services and information to more than 550,000 members. For 62 years, the company has served its customers by offering health insurance at a competitive price and has served the people of Idaho through support of community organizations, programs and events that promote good health. Blue Cross of Idaho is an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit www.bcidaho.com.

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm’s success is built on its deep commitment to client service, our people, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility. In 2010, Weber Shandwick was named Global Agency of the Year by The Holmes Report for the second year in a row; an ‘Agency of the Decade’ by Advertising Age, Large PR Agency of the Year by Bulldog Reporter, a Digital Firm of the Year by PR News, and Top Corporate Responsibility Advisory Firm by CR Magazine. The firm has also won numerous ‘best place to work’ awards around the world. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.