Tuesday, November 11, 2008
SAN FRANCISCO –
November 11, 2008 – Weber Shandwick, one of the world's leading global public relations firms, today announced the appointment of Tim Marklein as executive vice president of its Measurement & Strategy practice. Under Tim’s leadership, the practice will help clients better assess the value, impact and precision of their communications, bringing together the right resources and methods to help measure progress, gauge market trends, listen to stakeholders and define strategies. In addition to the measurement role, Tim will continue to play a key strategic consulting role with clients.
Tim and his Weber Shandwick team have leveraged agency, client and industry best practices to build an integrated measurement model – ARROW – along with repeatable communication metrics that meet the diverse needs of clients. ARROW helps clients measure their communications progress across five inter-linked categories – Activities, Reach, Relevance, Outcomes and Worth – and is specifically designed to break down measurement silos for a more holistic approach across functions, agencies, campaigns and even data sources. The ARROW family of metrics is designed to be repeatable and affordable on a monthly or weekly basis, employing a variety of research methods including polling, surveys, focus groups, media content analysis, social media analysis, competitive intelligence, advocate profiling, advocacy network analysis and marketing mix analysis.
“Tim is a highly skilled leader who with his team has developed an innovative approach that can be tailored to online and offline campaigns,” said Andy Polansky, president, Weber Shandwick. “In these challenging economic times, the importance of measurement, now more than ever, is a critical component of our client service offering to clearly demonstrate ROI.”
With more than 18 years of research and measurement experience, Tim is an accomplished public relations leader who has helped companies launch new businesses, grow their markets, create new industry categories, build reputations, outpace competitors, and measure their marketing results. As an agency and in-house manager, he has worked with hundreds of innovators and industry leaders. Over the years, Tim’s award-winning measurement work has helped many corporate, technology and consumer clients improve their performance, and has been recognized by
AdWeek,
PRWeek,
PR News,
The Holmes Report, IABC, PRSA and the Council of Public Relations Firms.
For more information on Weber Shandwick’s Measurement & Strategy practice, please contact Tim Marklein at
tmarklein@webershandwick.com.
About Weber ShandwickWeber Shandwick is a leading global public relations agency with offices in over 79 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by
PRWeek U.S., in 2008 won Large PR Firm of the Year (
PR News U.S.), and in 2006 was named European Consultancy of the Year (
The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com/.