Weber Shandwick Hires Chad Boettcher as Senior Vice President for Corporate Responsibility

Tuesday, July 15, 2008 NEW YORK – July 15, 2008 – Weber Shandwick today announced the addition of Chad Boettcher as senior vice president, corporate responsibility (CR).  Based in New York, Boettcher will work with the company’s global team on developing integrated corporate responsibility programs that engage consumers and other key constituencies with a focus on digital and social networking applications. He reports to Gail Heimann, president, Weber Shandwick New York and co-chair of the firm’s global consumer marketing practice.

Boettcher brings considerable global experience in the CR space, most recently serving as a global director of CR for Nike, Inc. While at Nike, he developed innovative CR programs focused on connecting consumers worldwide across digital platforms and was a leader on a global team regarding the company’s “4c’s – Compliance, Community (Let Me Play), Climate Change and Considered Design.”

Prior to Nike, Boettcher was the senior director for strategic partnerships and public affairs at MTV: Music Television. At MTV, he helped develop several Emmy-Award winning pro-social campaigns including Choose or Loose, Fight For Your Rights, think MTV and Alternative Spring Break and created funding partnerships with foundations, non-profit organizations, corporations and government agencies to promote, inform and broaden pro-social campaigns with organizations such as The Bill and Melinda Gates Foundation, the United Nations, the Kaiser Family Foundation and the United Way.

“We are excited to have Chad’s vast experience in innovation and leadership to further deepen corporate responsibility initiatives that place the consumer at the forefront for our clients,” said Gail Heimann. “The right corporate responsibility approach is a critical component for any brand looking to build advocacy and ethical and sustainable branding platforms for future generations of consumers.”

Commenting on his appointment, Chad Boettcher said: “I am thrilled to be joining Weber Shandwick and working with an award-winning team that has firmly established itself in the global corporate responsibility space. With companies seeing the evolution of smart CR as a way to build meaningful relationships with consumers, there is a tremendous opportunity to engage consumers as brand advocates and further enhance a brand’s social relevance, especially in the digital and social networking space.”

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in over 79 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S., in 2008 won Large PR Firm of the Year (PR News U.S.), and in 2006 was named European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.