Monday, July 28, 2008
NEW YORK –
July 28, 2008 – Weber Shandwick, one of the world's leading global public relations firms, today introduced the CorpComm Optimizer™, a new, proprietary consultative service designed to help chief communications officers (CCOs) ensure that their corporate communications departments are structured to drive business strategy and build corporate reputation.
Using a set of proprietary assessment tools, the CorpComm Optimizer service evaluates five essential performance dimensions and delivers recommendations for maximizing corporate communications effectiveness and efficiency. The five performance dimensions include: alignment with overall business strategy; organizational value and expectations of corporate communications; corporate communications operating structure; corporate communications skill sets; and corporate communications resources.
"The roles and responsibilities of today's chief communications officers have been transformed," said Micho Spring, chairperson of Weber Shandwick's U.S. corporate practice. "To succeed these executives must lead a communications team designed to quickly and effectively deliver innovative communications programs that help advance strategic business plans, achieve company goals, and elevate overall corporate reputation."
According to
The Rising CCO, research conducted by Weber Shandwick and Spencer Stuart with KRC Research, the vast majority of CCOs (68%) give themselves six months or less to prove themselves when they take a new position. This brief amount of time underscores how CCOs must hit the ground running today and are under pressure to maximize the performance of their teams.
"In recent years we have seen tremendous interest from CCOs in benchmarking and optimizing their corporate communications departments," added Spring. “Our new CorpComm Optimizer will help provide CCOs with data and insights into best practices among the world’s leading corporations.”
For more information about Weber Shandwick's CorpComm Optimizer service, contact Chris Broderick at 212-445-8145 or
cbroderick@webershandwick.com.
About Weber ShandwickWeber Shandwick is a leading global public relations agency with offices in over 79 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by
PRWeek U.S. and in 2006, was named Large PR Firm of the Year (
PR News U.S.), European Consultancy of the Year (
The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com/.