Eveden Inc. Selects Weber Shandwick as Agency of Record

Tuesday, September 23, 2008 NEW YORK – September 23, 2008 –– Weber Shandwick today announced it was selected as U.S. public relations agency of record for Eveden Inc., the U.S. division of Eveden Group, a U.K. based luxury lingerie and swimwear business. Weber Shandwick has been selected to assist the company’s public relations efforts through traditional and online media relations support. The partnership will extend Eveden’s global public relations efforts and complement the company’s current relationship with SLAM, a division of Weber Shandwick, UK, which has handled a variety of projects including a viral marketing campaign for the company.

Weber Shandwick’s consumer marketing practice in New York will conduct consumer and corporate media relations supporting Eveden’s portfolio of brands including Fantasie, Freya, Fauve, Goddess and Elomi and the company’s cup-sized swimwear lines under the Freya and Fantasie brands. A leader in the full-busted and full-figured niche lingerie market, Eveden’s products are engineered to provide a perfect fit for any size, while offering high fashion designs its customers crave.

“As the average bust size in the United States continues to grow, Eveden answers consumer demands with specifically designed products for a previously limited category,” said Tracy Lewis, Eveden Group CEO. "The Weber Shandwick team will help take our communication efforts to the next level by extending our 'fit message' and creating a greater awareness of our product offerings.”

"Eveden is a great addition to our armoire of fashion brands," said Gail Heimann, president Weber Shandwick New York. “The company is a true leader in the lingerie industry and has partnerships with leading luxury retailers which provide fashionable solutions to women. We look forward to working with them to increase their brand awareness with key audiences.”

About the Eveden Group
Eveden is a UK based business, specializing in the design, manufacture and wholesale of branded lingerie and swimwear to the global market. A leader in the full-busted and full-figured market, Eveden’s portfolio consists of five lingerie brands including; Fantasie, Freya, Fauve, Goddess and Elomi, engineered to provide a perfect fit up to a European K cup. Cup sized swimwear under the brand names Fantasie and Freya offers great fitting suits and separates up to a HH. For more information about Eveden and to find stockist locations in North America visit www.eveden.com.

About Weber Shandwick
Weber Shandwick is a leading global public relations agency with offices in over 79 markets around the world. The firm’s reputation is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across world-class practices such as consumer marketing, healthcare, technology, public affairs, corporate/financial and crisis management. Its specialized services include digital/social media, advertising, market research, and corporate responsibility. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for Outstanding Achievement in Public Relations for the past three years. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com/.