Sunday, February 07, 2010
Excerpt:Edelman, Hill & Knowlton and a pack of other multinational public relations firms are up and running here in Korea. But a new challenger, Weber Shandwick, is in town ― and its global chief says his agency has its own PR sauce.
"We have our own way of telling a story," Andy Polansky, Weber Shandwick president, told The Korea Times, Friday. "At the end of the day, companies are always looking to differentiate themselves from competitors and that's what we specialize in."
Source:
The Korea Times