Wednesday, September 23, 2009
Excerpt: WASHINGTON: The US Chamber of Commerce selected Powell Tate and Purple Strategies as its AORs for the multimillion-dollar “Campaign for Free Enterprise” it plans to launch in mid-October.
The firms will work in tandem on the integrated campaign, a years-long initiative that is expected to be the trade group's largest communications effort, said Tita Freeman, VP of communications and strategy for the Washington-based Chamber.
The Chamber, which announced the campaign in June, plans to tap into the businesses that make up its membership, as well as reach out to the public and policymakers with its message. The goal of the campaign, said Freeman, is to promote the relevance of the current economic model in the US and the benefits of American free enterprise...
Source: PR Week