Wednesday, August 26, 2009
Excerpt: There's general agreement—at least among communicators, public relations professionals and even many CMOs—that our industry should play the leading role in social media. In fact, the recent iPressroom
2009 Digital Readiness Report found that PR hiring managers in the U.S. now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills.
What's more, social media and digital PR capabilities have been a significant contributor to PR agency growth these past few years, despite the economic downturn—and portend to continue to be a part of that growth moving forward (a growth rate estimated at 12.5% for WOM and PR over the next four years, according to the latest "Communications Industry Forecast" from Veronis Suhler Stevenson).
So why is social media the domain of PR? And how can you replicate best practices to claim your share of the marcom budget when it comes to crafting and executing social media campaigns for clients? The answers that follow should help in pitches to prospects and existing clients alike...
Source: The Firm Voice