Monday, February 25, 2008
Given the current financial meltdown sweeping the globe - the sub-prime lending mess, companies' lowered quarterly earnings, falling consumer confidence - the reputation "stumble rate" is guaranteed to continue to rise in 2008.
Weber Shandwick found that 52% of America's number-one most admired companies lost their crowns in their respective industries over the past five years. The sheer number and severity of corporate falls from grace magnify the need for companies to know not only how to build reputations, but more importantly, how to protect and salvage damaged ones.
As financial storms gather force, reputation loss is inevitable. There are several steps that leaders can take now to protect their company reputations and hasten recovery.
Click here to read more:
http://www.prweekus.com/How-to-avoid-reputation-stumbles/article/107172/