Wednesday, June 04, 2008
The changing face of communications in today's attention-deficit economy took center stage at first annual Voiceboxx Executive Roundtable yesterday.
The event, presented by Weber Shandwick at the 21 Club in New York City, included marketing executives from Siemens, Mastercard, U.S Army and Lazard.
Concerns about properly engaging consumers was foremost on their minds. For some the answer was online. "Wonderful things are happening digitally," said Amy Fuller, Mastercard Worldwide group executive. We need to "Keep brands global and in-tune with the times" and to do this " we must digitally embrace it." she said.
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