Don't Leave Reputation To The Roll of the Dice - CorpComms Magazine, April 2008

Excerpt: "Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, draws on her new book, Corporate reputation: 12 steps to safeguarding and recovering reputation, to explain how companies can protect and repair their reputationin a changing and volatile business environment..."

Source: CorpComms Magazine (PDF)